About us

Driven by Passion and Innovation:
Since 2010 we are pushing forward – on the water and onshore.

Shaped by the Best:
Top-notch shapers design our hardboards, our team riders test them until they are perfect – and go on to win contests on them.

The Product is King:
We focus on the details that make a big difference.

Unique functionality:
Our exclusive SUP 2.0 Technology.

Swiss development:
No compromise when precision and quality are involved.

Outstanding design:
Classic and clean – this is our style.

Indiana Word of Honor:
Two-year guarantee and great customer service.

Service-minded:
Happy customers – happy “Indianas”.

Test Before You Buy:
More than 50 Indiana test stations and our Test Tour with 25 events will help you to find the right board.

Help us evolve:
Your feedback helps us to make the best products even better.